Kahler, R. (1983). International marketing (5th.ed.-.). South West publishing.
Cita Chicago Style (17a ed.)Kahler, Ruel. International Marketing. 5th.ed.-. Chicogo: South West publishing, 1983.
Cita MLA (9a ed.)Kahler, Ruel. International Marketing. 5th.ed.-. South West publishing, 1983.
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