Fundamental of marketing An African perspective
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| 格式: | 图书 |
| 出版: |
Nairobi
Kenya Lierature Bureau
c1998
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260907050936.0 | ||
| 020 | |a 9966443738 |c Tsh 14866/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 KIB | ||
| 100 | |a Kibera N. Francis | ||
| 245 | |a Fundamental of marketing |b An African perspective |c /Francis N. Kibera and B.Chege Warungi | ||
| 260 | |a Nairobi |b Kenya Lierature Bureau |c c1998 | ||
| 300 | |a xiv, 259 p.: |b ill.; |c 20 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing | ||
| 650 | |a Marketing concept | ||
| 650 | |a Consumer Behaviour | ||
| 650 | |a Marketing research | ||
| 650 | |a Promotion decision | ||
| 700 | |a B.Chege Warungi | ||
| 942 | |c BK | ||
| 999 | |c 14273 |d 14273 | ||