International business /

Oded Shenkar and Yadong Luo’s INTERNATIONAL BUSINESS offers a highly integrated and action-focused approach to the field that helps students make explicit connections across concepts and functions, develop the skill they need to address various IB issues and problems, and most importantly, broaden t...

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Detalhes bibliográficos
Autor principal: Shenkar, Oded
Outros Autores: Luo, Yadong
Formato: Livro
Publicado em: New York : Wiley, c2004.
Assuntos:
Acesso em linha:http://www.loc.gov/catdir/description/wiley034/2003053819.html
http://www.loc.gov/catdir/toc/wiley032/2003053819.html
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Descrição
Resumo:Oded Shenkar and Yadong Luo’s INTERNATIONAL BUSINESS offers a highly integrated and action-focused approach to the field that helps students make explicit connections across concepts and functions, develop the skill they need to address various IB issues and problems, and most importantly, broaden their understanding of the global business environment and its repercussions for executives.
Descrição Física:1 v. (various pagings) : ill. , maps ; 29 cm. +
Bibliografia:Includes bibliographical references and index.
ISBN:0471429376
9812531157
9780471429371