APA (7th ed.) Citation

Etzel Michael J., Bruce J. Walker, & William J. Stanton. Marketing (13th edition.). Tata McGraw hill.

Chicago Style (17th ed.) Citation

Etzel Michael J., Bruce J. Walker, and William J. Stanton. Marketing. 13th edition. New Delhi: Tata McGraw hill.

MLA (9th ed.) Citation

Etzel Michael J., et al. Marketing. 13th edition. Tata McGraw hill.