Marketing management A relationship approach
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Prentice Hall
c2003
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| Subjects: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260904051432.0 | ||
| 020 | |a 0273643789 |c Tsh 40,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 HOL | ||
| 100 | |a Hollensen, Svend | ||
| 245 | |a Marketing management |b A relationship approach |c /Svend Hollensen | ||
| 260 | |a London |b Prentice Hall |c c2003 | ||
| 300 | |a xx, 787 p.: |b ill.; |c 25 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing management | ||
| 650 | |a Decision making | ||
| 650 | |a Marketing planning | ||
| 650 | |a Communication decisions | ||
| 650 | |a Ethical issues | ||
| 942 | |c BK | ||
| 999 | |c 14235 |d 14235 | ||