Keegan, W. J. (2002). Global marketing management (7th edition.). Prentice Hall.
芝加哥风格引文Keegan, Warren J. Global Marketing Management. 7th edition. New Delhi: Prentice Hall, 2002.
MLA引文Keegan, Warren J. Global Marketing Management. 7th edition. Prentice Hall, 2002.
警告：这些引文格式不一定是100％准确.