Citazione Stile APA (7a Edizione)

Keegan, W. J. (2002). Global marketing management (7th edition.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Keegan, Warren J. Global Marketing Management. 7th edition. New Delhi: Prentice Hall, 2002.

Citatione MLA (9a ed.)

Keegan, Warren J. Global Marketing Management. 7th edition. Prentice Hall, 2002.