Cita APA (7a ed.)

Keegan, W. J. (2002). Global marketing management (7th edition.). Prentice Hall.

Cita Chicago Style (17a ed.)

Keegan, Warren J. Global Marketing Management. 7th edition. New Delhi: Prentice Hall, 2002.

Cita MLA (9a ed.)

Keegan, Warren J. Global Marketing Management. 7th edition. Prentice Hall, 2002.