APA (7th ed.) Citation

Keegan, W. J. (2002). Global marketing management (7th edition.). Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing Management. 7th edition. New Delhi: Prentice Hall, 2002.

MLA (9th ed.) Citation

Keegan, Warren J. Global Marketing Management. 7th edition. Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.