Cita APA (7a ed.)

Bruhn Manfred & Dominik Georgi. (2006). Services marketing: Managing the service value chain. Prentice Hall.

Cita Chicago Style (17a ed.)

Bruhn Manfred y Dominik Georgi. Services Marketing: Managing the Service Value Chain. New York: Prentice Hall, 2006.

Cita MLA (9a ed.)

Bruhn Manfred y Dominik Georgi. Services Marketing: Managing the Service Value Chain. Prentice Hall, 2006.