APA (7th ed.) Citation

Bruhn Manfred & Dominik Georgi. (2006). Services marketing: Managing the service value chain. Prentice Hall.

Chicago Style (17th ed.) Citation

Bruhn Manfred and Dominik Georgi. Services Marketing: Managing the Service Value Chain. New York: Prentice Hall, 2006.

MLA (9th ed.) Citation

Bruhn Manfred and Dominik Georgi. Services Marketing: Managing the Service Value Chain. Prentice Hall, 2006.