Services marketing Managing the service value chain

Services marketing Managing the service value chain

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Bibliographic Details
Main Author: Bruhn Manfred
Other Authors: Dominik Georgi
Format: Book
Published: New York Prentice Hall c2006
Subjects:
Services marketing
Customer value
Customer relationship
Communication
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Services marketing : managing the service value chain /

Services marketing : managing the service value chain / by Bruhn, Manfred

Published 2006
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Services marketing Managing the service value chain

Services marketing Managing the service value chain by Bruhn Manfred

Published 2006
Book
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