Services management and marketing A customer relationship management approach

Services management and marketing A customer relationship management approach

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Gronroos, Christian
التنسيق:	كتاب
منشور في:	New York John Wiley and Sons Limited c2001
الطبعة:	2nd edition
الموضوعات:	Customer relation Customer relationship Marketing communication Quality management
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

مواد مشابهة

Relationship marketing : management of customer relationships
حسب: Bruhn, Manfred
منشور في: (2002)

Services marketing Managing the service value chain
حسب: Bruhn Manfred
منشور في: (2006)

Services marketing Managing the service value chain
حسب: Bruhn Manfred
منشور في: (2006)

Defying the limits : reaching new heights in customer relationship management
منشور في: (2000)

Relationship marketing : management of customer relationships /
حسب: Bruhn, Manfred
منشور في: (2003)

Customer relationship management : how to turn a good business int great one
حسب: Robert-Phelps Graham
منشور في: (1998)

Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB
حسب: Tairo, Ester C
منشور في: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
حسب: Abdalla, Zainab.S
منشور في: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
حسب: Kazula, Lameck Zacharia
منشور في: (2024)

Marketing / A customer-centric approach
حسب: Sommers Montrose S.
منشور في: (2007)

The impact of customer relationship management on the performance of banks in Tanzania: A case of Exim Bank (T) LTD
حسب: Kapologwe, Lugano A.
منشور في: (2024)

Serving the public: Customer management in local government
حسب: Tam, Henry
منشور في: (1993)

Bussiness marketing management b2b
حسب: Hut Michael D.
منشور في: (2013)

The contribution of service quality to customer’s retention in social security schemes : A case of NSSF Mbeya.
حسب: Hamisi, Musa
منشور في: (2024)

Customer services-marketing and the competitive environment/
حسب: Mayall,Carol
منشور في: (1992)

Viral marketing sales, customer perceptions of Airtel Tanzania.
حسب: Tofiki, Swaumu S.
منشور في: (2024)

Principles of marketing
حسب: Kotler, Philip
منشور في: (2008)

Principles of marketing
منشور في: (1999)

Services marketing : integrating customer focus across the firm /
حسب: Zeithaml, Valarie A.
منشور في: (2006)

Customer service on the internet : building relationships, increasing loyality and staying competitive
حسب: Sterne, Jim
منشور في: (1996)

Modern marketing communications
حسب: Jefkins, Frank
منشور في: (1991)

The Influence of Social Media Marketing on SMEs Development in Tanzania: A Case of Kinondoni Municipal
حسب: Mshana, Elipina
منشور في: (2026)

Relationship marketing : exploring relational strategies in marketing
حسب: Egan, John
منشور في: (2011)

Relationship marketing : exploring relational strategies in marketing
حسب: Egan, J.
منشور في: (2011)

Services marketing and management
حسب: Balaji, B.
منشور في: (2006)

Marketing management in the 21st century
حسب: Capon, Noel

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
حسب: Mwakalukwa,Tulinagwe .
منشور في: (2024)

An examination of the relationship between service quality and customer satisfaction on mobile broadband provider: the case of zantel, Zanzibar.
حسب: Khamis, Amne Rashid
منشور في: (2024)

Principles of marketing /
حسب: Kotler, Philip
منشور في: (2001)

Principles of marketing
حسب: Kotler, Philip
منشور في: (2004)

Principles of marketing /
حسب: Kotler, Philip
منشور في: (2012)

Strategic marketing : Creating competitive advantage /
حسب: West, Douglas
منشور في: (2006)

Assessment of customers’ satisfaction from large buses services in urban public transportation: A case of Ubungo bus terminal
حسب: Bonaventura, Adam
منشور في: (2024)

Relationship marketing : exploring relational strategies in marketing
حسب: Egan, John
منشور في: (2008)

CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers /
حسب: Greenberg, Paul
منشور في: (2010)

Effect of service quality and customer satisfaction on Customer loyalty: A case of NSSF Tanga city
حسب: Masika, Emmanuel Julian
منشور في: (2024)

Marketing management Text and cases
حسب: Dalrymple, Douglas J.
منشور في: (2000)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
حسب: Mashingia, Neema N.J
منشور في: (2024)

The Influence of service quality on customer retention in commercial banks in Tanzania: The case of CRDB bank in Dar es salaam Region
حسب: Mwikwabhi, Mary M.
منشور في: (2025)

Influence of quality customer service management in employees satisfaction in public organization : A case of Sengerema District Council – Mwanza
حسب: Anthony, Adrian
منشور في: (2025)