Principles and practice of marketing
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| Autore principale: | |
|---|---|
| Natura: | Libro |
| Pubblicazione: |
London
McGraw hill Companies
c2004
|
| Edizione: | 4th edition |
| Soggetti: | |
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| 020 | |a 007710708 |c Tsh 118244/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 JOB | ||
| 100 | |a Jobber, David | ||
| 245 | |a Principles and practice of marketing |c /David Jobber | ||
| 250 | |a 4th edition | ||
| 260 | |a London |b McGraw hill Companies |c c2004 | ||
| 300 | |a xxxiv, 942 p.: |b ill.; |c 27 cm. | ||
| 504 | |a include index | ||
| 650 | |a Marketing planning | ||
| 650 | |a Marketing services | ||
| 650 | |a Consumer behaviour | ||
| 650 | |a Marketing ethics | ||
| 942 | |c BK | ||
| 999 | |c 14163 |d 14163 | ||