Principles and practice of marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
London
McGraw hill Companies
c2004
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| Edition: | 4th edition |
| Subjects: | |
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| Physical Description: | xxxiv, 942 p.: ill.; 27 cm. |
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| Bibliography: | include index |
| ISBN: | 007710708 |