Citazione Stile APA (7a Edizione)

Jobber, D. (2004). Principles and practice of marketing (4th edition.). McGraw hill Companies.

Citazione stile Chigago Style (17a edizione)

Jobber, David. Principles and Practice of Marketing. 4th edition. London: McGraw hill Companies, 2004.

Citatione MLA (9a ed.)

Jobber, David. Principles and Practice of Marketing. 4th edition. McGraw hill Companies, 2004.