Style de citation APA (7e éd.)

Jobber, D. (2004). Principles and practice of marketing (4th edition.). McGraw hill Companies.

Style de citation Chicago (17e éd.)

Jobber, David. Principles and Practice of Marketing. 4th edition. London: McGraw hill Companies, 2004.

Style de citation MLA (9e éd.)

Jobber, David. Principles and Practice of Marketing. 4th edition. McGraw hill Companies, 2004.