Cita APA (7a ed.)

Jobber, D. (2004). Principles and practice of marketing (4th edition.). McGraw hill Companies.

Cita Chicago Style (17a ed.)

Jobber, David. Principles and Practice of Marketing. 4th edition. London: McGraw hill Companies, 2004.

Cita MLA (9a ed.)

Jobber, David. Principles and Practice of Marketing. 4th edition. McGraw hill Companies, 2004.