APA (7th ed.) Citation

Jobber, D. (2004). Principles and practice of marketing (4th edition.). McGraw hill Companies.

Chicago Style (17th ed.) Citation

Jobber, David. Principles and Practice of Marketing. 4th edition. London: McGraw hill Companies, 2004.

MLA (9th ed.) Citation

Jobber, David. Principles and Practice of Marketing. 4th edition. McGraw hill Companies, 2004.

Warning: These citations may not always be 100% accurate.