Marketing management A relationship marketing perspective
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Macmillan business
c2000
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| Subjects: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260903042944.0 | ||
| 020 | |a 0333994434 |c Tsh 21,774/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 CRA | ||
| 100 | |a Cranfield School of management | ||
| 245 | |a Marketing management |b A relationship marketing perspective |c /Crantifield School of management | ||
| 260 | |a London |b Macmillan business |c c2000 | ||
| 300 | |a xviii, 295 p.: |b ill.; |c 23 cm. | ||
| 504 | |a include references and index | ||
| 650 | |a Marketing management | ||
| 650 | |a Marketing orientation | ||
| 650 | |a Marketing research | ||
| 650 | |a Product policy | ||
| 942 | |c BK | ||
| 999 | |c 14160 |d 14160 | ||