Essentials of marketing
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| 格式: | 图书 |
| 出版: |
Boston
Prentice Hall
c2005
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260901060545.0 | ||
| 020 | |a 0273687859 |c Tsh 56,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 BRA | ||
| 100 | |a Brassington, Frances | ||
| 245 | |a Essentials of marketing |c /Frances Brassington and Stephen Pettitt | ||
| 260 | |a Boston |b Prentice Hall |c c2005 | ||
| 300 | |a viii,511 p.: |b ill.; |c 28 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing dynamics | ||
| 650 | |a European market | ||
| 650 | |a Marketing information | ||
| 650 | |a Marketing communication | ||
| 650 | |a Marketing planning | ||
| 650 | |a Marketing management | ||
| 700 | |a Stephen Pettitt | ||
| 942 | |c BK | ||
| 999 | |c 14107 |d 14107 | ||