Essentials of marketing

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Dettagli Bibliografici
Autore principale:	Brassington, Frances
Altri autori:	Stephen Pettitt
Natura:	Libro
Pubblicazione:	Boston Prentice Hall c2005
Soggetti:	Marketing dynamics European market Marketing information Marketing communication Marketing planning Marketing management
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MARC


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100		\|a Brassington, Frances
245		\|a Essentials of marketing \|c /Frances Brassington and Stephen Pettitt
260		\|a Boston \|b Prentice Hall \|c c2005
300		\|a viii,511 p.: \|b ill.; \|c 28 cm.
504		\|a include selected references and index
650		\|a Marketing dynamics
650		\|a European market
650		\|a Marketing information
650		\|a Marketing communication
650		\|a Marketing planning
650		\|a Marketing management
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