Cita APA (7a ed.)

Brassington, F., & Stephen Pettitt. (2005). Essentials of marketing. Prentice Hall.

Cita Chicago Style (17a ed.)

Brassington, Frances, y Stephen Pettitt. Essentials of Marketing. Boston: Prentice Hall, 2005.

Cita MLA (9a ed.)

Brassington, Frances, y Stephen Pettitt. Essentials of Marketing. Prentice Hall, 2005.