APA (7th ed.) Citation

Burgelman, R. A., Christensen, C. M., & Wheelwright, S. C. (2004). Strategic Management: Of technology and Innovation (4 ed.). McGraw Hill.

Chicago Style (17th ed.) Citation

Burgelman, Robert A., Clayton M. Christensen, and Steven C. Wheelwright. Strategic Management: Of Technology and Innovation. 4 ed. Boston: McGraw Hill, 2004.

MLA (9th ed.) Citation

Burgelman, Robert A., et al. Strategic Management: Of Technology and Innovation. 4 ed. McGraw Hill, 2004.