Relationship marketing : exploring relational strategies in marketing
This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
Harlow, England :
Financial Times Prentice Hall ,
c 2011.
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| Edition: | 4th ed. |
| Subjects: | |
| Tags: |
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Mzumbe University Main Campus Library
| Call Number: |
658.812 EGA |
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| Copy | On Shelf |