Relationship marketing : exploring relational strategies in marketing

Relationship marketing : exploring relational strategies in marketing

This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing

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Detalhes bibliográficos
Autor principal:	Egan, J.
Formato:	Livro
Publicado em:	Harlow, England : Financial Times Prentice Hall , c 2011.
Edição:	4th ed.
Assuntos:	Relationship marketing Marketing Relationship economics
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