Cita APA (7a ed.)

Moriarty, . S., & Mitchell, N. (2009). Advertising: : principles and practice (8th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Moriarty, Sandra, y Nancy Mitchell. Advertising: : Principles and Practice. 8th ed. Upper Saddle River: Prentice Hall, 2009.

Cita MLA (9a ed.)

Moriarty, Sandra, y Nancy Mitchell. Advertising: : Principles and Practice. 8th ed. Prentice Hall, 2009.