Marketing research

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Bibliographic Details
Main Author: Burns, Alvis C.
Other Authors: Bush, Ronald F.
Format: Book
Published: Boston: Pearson, c2010.
Edition:6th ed.
Subjects:
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020 |a 13 978 0 13 713599 8  |c Tsh.45,000/= 
040 |a Tegeta- DCC Library  |b English  |e AACR2 
082 |a 658.83 BUR 
100 |a Burns, Alvis C. 
245 |a Marketing research  |c / Alvis C. Burns and Ronald F. Bush 
250 |a 6th ed. 
260 |a Boston:  |b Pearson,  |c c2010. 
300 |a 695p. :  |b ills. (some col.) ;  |c 25cm. 
504 |a Includes index 
650 |a Marketing Research 
650 |a Marketing Relations 
700 |a Bush, Ronald F. 
942 |c BK 
999 |c 13347  |d 13347