Cita APA (7a ed.)

Burns, A. C., & Bush, R. F. (2010). Marketing research (6th ed.). Pearson.

Cita Chicago Style (17a ed.)

Burns, Alvis C., y Ronald F. Bush. Marketing Research. 6th ed. Boston: Pearson, 2010.

Cita MLA (9a ed.)

Burns, Alvis C., y Ronald F. Bush. Marketing Research. 6th ed. Pearson, 2010.