APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (2010). Marketing research (6th ed.). Pearson.

Chicago Style (17th ed.) Citation

Burns, Alvis C., and Ronald F. Bush. Marketing Research. 6th ed. Boston: Pearson, 2010.

MLA (9th ed.) Citation

Burns, Alvis C., and Ronald F. Bush. Marketing Research. 6th ed. Pearson, 2010.