Strategic brand management : building, measuring and managing brand equity

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书目详细资料
主要作者:	Keller, Kevin Lane
格式:	图书
出版:	Upper Saddler River: Pearson, c2008.
版:	3rd ed.
主题:	Brand Management Brand Name Product Branding
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Mzumbe University-Tegeta Center Library

持有资料详情 Mzumbe University-Tegeta Center Library
索引号:	658.827 KEL
复印件	On Shelf