Strategic brand management : building, measuring and managing brand equity

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Bibliographic Details
Main Author:	Keller, Kevin Lane
Format:	Book
Published:	Upper Saddler River: Pearson, c2008.
Edition:	3rd ed.
Subjects:	Brand Management Brand Name Product Branding
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Mzumbe University-Tegeta Center Library

Holdings details from Mzumbe University-Tegeta Center Library
Call Number:	658.827 KEL
Copy	On Shelf