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| LEADER |
00000nam a22000007a 4500 |
| 005 |
20260807053830.0 |
| 020 |
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|a 13 978 0 13 188859 3
|c Tsh.70,000/=
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| 020 |
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|a 10 0 13 188859 5
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| 040 |
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|a Tegeta- DCC Libary
|b English
|e AACR2
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| 082 |
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|a 658.827 KEL
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| 100 |
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|a Keller, Kevin Lane
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| 245 |
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|a Strategic brand management
|b : building, measuring and managing brand equity
|c / Kevin Lane Keller
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| 250 |
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|a 3rd ed.
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| 260 |
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|a Upper Saddler River:
|b Pearson,
|c c2008.
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| 300 |
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|a xxi, 692p. :
|b ills. (some col.)
|c 25cm.
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| 504 |
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|a Includes index
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| 650 |
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|a Brand Management
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| 650 |
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|a Brand Name
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| 650 |
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|a Product Branding
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| 942 |
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|c BK
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| 999 |
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|c 13341
|d 13341
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