APA (7th ed.) Citation

Burgelman, R. A., & Maidique, M. A. (1996). Strategic management of technology and innovation (3rd ed.). : McGraw- Hill.

Chicago Style (17th ed.) Citation

Burgelman, Robert A., and Modesto A. Maidique. Strategic Management of Technology and Innovation. 3rd ed. Boston: : McGraw- Hill, 1996.

MLA (9th ed.) Citation

Burgelman, Robert A., and Modesto A. Maidique. Strategic Management of Technology and Innovation. 3rd ed. : McGraw- Hill, 1996.