Business market management : understanding, creating and delivering value

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Bibliographic Details
Main Author: Anderson, James C.
Other Authors: Narus, James A.
Format: Book
Published: Upper Saddle River : Prentice Hall, c1998.
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Mzumbe University-Tegeta Center Library

Holdings details from Mzumbe University-Tegeta Center Library
Call Number: 658.8 AND
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