Business market management : understanding, creating and delivering value

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Dettagli Bibliografici
Autore principale:	Anderson, James C.
Altri autori:	Narus, James A.
Natura:	Libro
Pubblicazione:	Upper Saddle River : Prentice Hall, c1998.
Soggetti:	Marketing Management Industrial Management
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MARC


LEADER	00000nam a22000007a 4500
005	20260805072434.0
020		\|a 0 13 522657 0 \|c Tsh. 52,000/=
040		\|a Tegeta- DCC Library \|b English \|e AACR2
082		\|a 658.8 AND
100		\|a Anderson, James C.
245		\|a Business market management \|b : understanding, creating and delivering value \|c / James C. Anderson and James A. Narus
260		\|a Upper Saddle River : \|b Prentice Hall, \|c c1998.
300		\|a xvii, 430p. : \|b ills. ; \|c 25cm.
504		\|a Includes bibliographical reference and index
650		\|a Marketing Management
650		\|a Industrial Management
700		\|a Narus, James A.
942		\|c BK
999		\|c 13293 \|d 13293