Business market management : understanding, creating and delivering value

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Bibliographic Details
Main Author: Anderson, James C.
Other Authors: Narus, James A.
Format: Book
Published: Upper Saddle River : Prentice Hall, c1998.
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Description
Physical Description:xvii, 430p. : ills. ; 25cm.
Bibliography:Includes bibliographical reference and index
ISBN:0 13 522657 0