Business market management : understanding, creating and delivering value
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River :
Prentice Hall,
c1998.
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| Physical Description: | xvii, 430p. : ills. ; 25cm. |
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| Bibliography: | Includes bibliographical reference and index |
| ISBN: | 0 13 522657 0 |