Citazione Stile APA (7a Edizione)

Anderson, J. C., & Narus, J. A. (1998). Business market management: : understanding, creating and delivering value. Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Anderson, James C., e James A. Narus. Business Market Management: : Understanding, Creating and Delivering Value. Upper Saddle River: Prentice Hall, 1998.

Citatione MLA (9a ed.)

Anderson, James C., e James A. Narus. Business Market Management: : Understanding, Creating and Delivering Value. Prentice Hall, 1998.