Cita APA (7a ed.)

Anderson, J. C., & Narus, J. A. (1998). Business market management: : understanding, creating and delivering value. Prentice Hall.

Cita Chicago Style (17a ed.)

Anderson, James C., y James A. Narus. Business Market Management: : Understanding, Creating and Delivering Value. Upper Saddle River: Prentice Hall, 1998.

Cita MLA (9a ed.)

Anderson, James C., y James A. Narus. Business Market Management: : Understanding, Creating and Delivering Value. Prentice Hall, 1998.