APA (7th ed.) Citation

Anderson, J. C., & Narus, J. A. (1998). Business market management: : understanding, creating and delivering value. Prentice Hall.

Chicago Style (17th ed.) Citation

Anderson, James C., and James A. Narus. Business Market Management: : Understanding, Creating and Delivering Value. Upper Saddle River: Prentice Hall, 1998.

MLA (9th ed.) Citation

Anderson, James C., and James A. Narus. Business Market Management: : Understanding, Creating and Delivering Value. Prentice Hall, 1998.