Relationship marketing : exploring relational strategies in marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Harlow:
Prentice Hall;
c2008
|
| Edition: | 3rd ed. |
| Subjects: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260805071241.0 | ||
| 020 | |a 978 0 273 71319 7 |c Tsh. 35,000/= | ||
| 040 | |a Tegeta- DCC Library |b English |e AACR2 | ||
| 082 | |a 658.8 EGA | ||
| 100 | |a Egan, John | ||
| 245 | |a Relationship marketing |b : exploring relational strategies in marketing |c / John Egan | ||
| 250 | |a 3rd ed. | ||
| 260 | |a Harlow: |b Prentice Hall; |c c2008 | ||
| 300 | |a xxi,311p. : |b ills. ; |c 25cm. | ||
| 504 | |a Includes bibliographical reference and index | ||
| 650 | |a Relationship Marketing | ||
| 942 | |c BK | ||
| 999 | |c 13292 |d 13292 | ||