Relationship marketing : exploring relational strategies in marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
Harlow:
Prentice Hall;
c2008
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| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | xxi,311p. : ills. ; 25cm. |
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| Bibliography: | Includes bibliographical reference and index |
| ISBN: | 978 0 273 71319 7 |