Strategic marketing for nonprofit organizations
This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment
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| Format: | Book |
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Upper Saddle River :
Prentice Hall,
c2008
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| Edition: | 7th ed. |
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Mzumbe University Dar es Salaam Campus Library
| Call Number: |
658.8 AND |
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| Copy | On Shelf |
| Copy | On Shelf |