Strategic marketing for nonprofit organizations

This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment

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书目详细资料
主要作者: Adreasen, Alan R.
其他作者: Kotler, Philip
格式: 图书
出版: Upper Saddle River : Prentice Hall, c2008
版:7th ed.
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Strategic marketing for nonprofit organizations Adreasen, Alan R.

出版 2008
图书
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Strategic marketing for nonprofit organizations / Andreasen, Alan R.

出版 2008
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Strategic marketing for nonprofit organizations / Kotler, Philip

出版 1991
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