Strategic marketing for nonprofit organizations

This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment

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Bibliographic Details
Main Author: Adreasen, Alan R.
Other Authors: Kotler, Philip
Format: Book
Published: Upper Saddle River : Prentice Hall, c2008
Edition:7th ed.
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Strategic marketing for nonprofit organizations by Adreasen, Alan R.

Published 2008
Book
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Strategic marketing for nonprofit organizations / by Andreasen, Alan R.

Published 2008
Book
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Strategic marketing for nonprofit organizations / by Kotler, Philip

Published 1991
Book