Strategic marketing for nonprofit organizations
This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment
Сохранить в:
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | |
| Опубликовано: |
Upper Saddle River :
Prentice Hall,
c2008
|
| Редактирование: | 7th ed. |
| Предметы: | |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
Оглавление:
- Section I: Development a customer orientation Section II: Strategic planning and organization Section III: Developing and organizing resources Section IV: Designing the marketing mix Section V: Controlling marketing Strategies