Strategic marketing for nonprofit organizations
This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment
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Upper Saddle River :
Prentice Hall,
c2008
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| Редактирование: | 7th ed. |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260731053810.0 | ||
| 020 | |a 9788120322592 |c TZs 16,991.91/= | ||
| 040 | |a DCC Library |b eng. |e AACR | ||
| 082 | |a 658.8 AND | ||
| 100 | |a Adreasen, Alan R. | ||
| 245 | |a Strategic marketing for nonprofit organizations |c / Alan R. Andreasen, Philip Kotler | ||
| 250 | |a 7th ed. | ||
| 260 | |a Upper Saddle River : |b Prentice Hall, |c c2008 | ||
| 300 | |a vii, 536 p. : |b ill. , photos ; |c 25 cm. | ||
| 504 | |a Includes bibliographical reference and index | ||
| 505 | |a Section I: Development a customer orientation Section II: Strategic planning and organization Section III: Developing and organizing resources Section IV: Designing the marketing mix Section V: Controlling marketing Strategies | ||
| 520 | |a This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment | ||
| 546 | |a eng. | ||
| 650 | |a Marketing | ||
| 700 | |a Kotler, Philip | ||
| 942 | |c BK | ||
| 999 | |c 13216 |d 13216 | ||