Strategic marketing for nonprofit organizations
This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment
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| Natura: | Libro |
| Pubblicazione: |
Upper Saddle River :
Prentice Hall,
c2008
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| Edizione: | 7th ed. |
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| Riassunto: | This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment |
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| Descrizione fisica: | vii, 536 p. : ill. , photos ; 25 cm. |
| Bibliografia: | Includes bibliographical reference and index |
| ISBN: | 9788120322592 |