Strategic marketing for nonprofit organizations
This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Publié: |
Upper Saddle River :
Prentice Hall,
c2008
|
| Édition: | 7th ed. |
| Sujets: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| Résumé: | This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment |
|---|---|
| Description matérielle: | vii, 536 p. : ill. , photos ; 25 cm. |
| Bibliographie: | Includes bibliographical reference and index |
| ISBN: | 9788120322592 |