Competitive Strategy: techniques for Analyzing Industries and Competitors /
The book captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic posit...
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New York. :
Free Press,
2004.
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Mzumbe University Dar es Salaam Campus Library
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658 POR |
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